I once read an article about the mainstreaming of design in stores like Target. This was back when Micheal Graves was the new Target designer, and the author poo pooed such practices arguing that it would water down good design. What a snob! I'm as enthralled as anyone by a gorgeous Geo Ponti chair or a George Nelson desk, but not every one who appreciates great aesthetics can afford these items. So my hat is off to Target for great affordable design.